Every Pixel, On Time: UX for Modern Logistics

Porter, a leading logistics platform, offers cost-effective transport solutions across major Indian cities. As it expanded into new markets, scaling infrastructure became critical. We tackled this by redesigning the app architecture, adding new services, and streamlining the vehicle booking flow for greater speed and precision.

How might we create a booking experience that minimizes friction while building trust?

How might we create a booking experience that minimizes friction while building trust?

Multiple pick and drop locations

Multiple pick and drop locations

How might we provide transparency in vehicle selection and pricing to reduce decision anxiety?

How might we provide transparency in vehicle selection and pricing to reduce decision anxiety?

How might we enable flexible trip modifications without disrupting the core experience

How to conduct a tele-consult visit for a patient with hypertension using Simple. This video is for healthcare workers in the field and medical officers treating patients virtually.