Secret Sauce Behind Fresh Food Delivery

As one of the founding design team members at Swiggy, I worked with `Srinath Rangamani` and led all supply-side initiatives for web and mobile platform. Here are some of the key projects that I worked on for restaurant partners that improved order accuracy and delivery speed.

Chef says…

This is out of stock!

Where is delivery person?

I need more time…

Did I miss an item?

Is this cancelled?

Did they like my food?

An app to manage restaurant orders.

Order Management System

Kitchens thrive on speed! We designed smart nudges to keep things slick—marking stockouts, preventing mix-ups, and ensuring the right meal lands in the right hands.

Thirty minutes or free!

This feature promised delivery within 30 minutes—or Swiggy covered the cost. Piloted in select locations, it boosted speed by having restaurant partners pre-pack key items, enabling instant order assignment and eliminating first-mile delays.

Food Preparation Time

Swiggy caters to everyone—from cozy local joints to fancy fine dining, with order values just as varied. My research revealed that patience levels differ—premium diners don’t mind the wait, while others want their food, like, now. By factoring in prep time, we fine-tuned delivery estimates, making mealtime smoother for all.